commercial project #12:
npr is MySource for

We worked with the Corporation for Public Broadcasting to find and profile young people that love public media. There are tons of young people that watch PBS documenarties, stream NPR shows and participate in engagement events with their local public media station. The goal of the campaign was to help generate awareness on how public media helps young people get through the day.

The result: three amazing commercials that will air on TV and online nationwide starting in 2012.

Click here to see them all >>

interview project #68:
with the worst recession in decades... is it better to create a job or get a job?

Our client TheCashFlow.com gives out grants to young urban entrepreneurs that have great business ideas. They specifically wanted to speak to young people to learn how we felt during “The Great Recession” of 2009. The overall questions focused on whether young people were interested in starting up businesses in lieu of jobs.

We setup interviews and stopped people on the street to ask them a series of questions. One of those questions asked what was better, to get a job or create a job. The answers helped influence the strategy and gameplan of their website and community initiatives across the country.

social media project #103:
this is how you do a real campus battle

When students started talking smack bath and forth over which school had the best models, fashion designers, singers and dancers, we knew there was an untapped opportunity that fit our niche perfectly.

So we created a concept called Battle of the Best, which is a campus wide competition of various types of talent in the arts, including dance, fashion and music.

What makes Battle of the Best different from other campus events are the hype videos that lead up to the event. Each group, in conjunction with TUV produces a “smack talking” video that breaks down why they’re better than all the other groups. The authentic videos help boil the fierce competition between campus groups. Check out this promo video that showcases many of the groups that participated in the event in 2008.

interview project #34:
"i will spend paychecks on my hair"

In preparation for a clients new business pitch, we wanted to talk to students about why they love their hair. So we followed a few students and dove into their minds, searching for the biggest reasons college females invest tons of money and time into their hair.

Watch a few snippets as we follow two students to the salon, down the street and into their dorms to understand the true meaning of hair.

interview project #72:
how students really feel about their president

march 29th 2010

It’s been one year since the 18-24 generation single-handily elected the first Black President of the United States. So now that we have the “Change You Can Believe In”, TUV conducted an internal project to get an idea of what students thought about his first year in office.

Has the hype gone down? Has he lived up to his promises? What about this health care thing? Here are a few perspectives we gathered.

interview project #65:
what does it take to get into the music game?

There are thousands of artists on college campuses everywhere trying to make it into the music game. But with only a handful of artists being played on the radio at a time, many students wonder what it really takes to get into the music game.

Check out the video above as these students probe the "how to make it in music" session featuring executives from radio stations and music labels.

Then check out http://www.trumovement.org to discover the stories of other artists that are looking to get the attention of record labels and radio executives across the country.

tv project #4:
making black history month cool

february 26th 2010

Foot Locker and their in-store media network MediaPlace came to TUV with a challenge: they needed authentic, relevant black history month videos that would connect with and inspire their shoppers -- and they needed the videos in three weeks. TUV utilized our campus connections to find up-and-coming talent in music and sports. We filmed them as they talked about their personal struggles, and then juxtaposed these stories with the personal struggles of some of Black History’s amazing voices. Check it out above.